Snapchat: now you see it, now you don’t

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First there was Myspace, Facebook, Instagram and Vine.

Now there’s Snapchat with 100 million monthly users, according to Forbes.

Launched in Sept. 2011, Snapchat is a mobile app used to send 400 million disappearing photos and videos each day that has gone mainstream in the last year.

The app was co-founded by former Stanford University students Evan Spiegel, 23 and Bobby Murphy, 25.

Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.

Surprisingly Snapchats most popular feature is it’s public stories.

Late last year Snapchat launched the “Stories” feature that allows users to publicly share their snaps for 24 hours.

According to Snapchat, one billion Stories are viewed per day and more stories are viewed than actual snaps sent.

Companies and celebrities have caught on to the trend as a way of connecting with consumers and fans.

Taco Bell is one of the first major brands to reach out to audiences over Snapchat.

Taco Bell used Snapchat to introduce its Beefy Crunch Burrito in May 2013.

MTV has also used Snapchat Stories to promote and live stream the Video Music Awards in 2014.

Is Snapchat the next new social media network? No one knows for sure. But one thing is for sure, Snapchat is still growing and evolving.

Snapchat has become and remained one of the Top 10 free apps on the iTunes store, and doesn’t seem to be falling anytime soon.